Mobile phones are more than tools for communicating; farmers consider them as a status symbol in society. Mobile money provides complementary services to farmers in the areas of banking, insurance and microfinance. Farmers need mobile applications that can meet their changing information needs and suit their information seeking behaviour. Full article at http://www.e-agriculture.org/content/cta-working-paper-icts-linking-farmers-markets-innovative-mobile-applications-and-lessons